URL Slug Generator

About the URL Slug Generator

Turn any title, heading, or phrase into a clean, URL-safe slug. Lowercase, hyphen-separated, with accents stripped and special characters removed. The slug format major CMSs and SEO tools expect, generated entirely in your browser. Nothing is sent to a server.

What is a URL slug?

A URL slug is the human-readable part of a URL that identifies a specific page. The segment after the domain. In textkit.tech/url-slug, the slug is url-slug. Slugs are the URL handles that show up in Google search results, social media previews, and browser address bars. Done well, they're invisible. Done badly, they cost you click-through rate, ranking signal, and AI search citation probability.

The 7 rules of an SEO-friendly URL slug

The consensus has crystallized over fifteen years of SEO practice into seven rules. The slug generator above applies all seven automatically:

1. Lowercase only. Servers may treat /My-Post and /my-post as different URLs, splitting link equity.
2. Hyphens, not underscores. Google parses hyphens as word separators; underscores join words. my-blog-post reads as three words to Google. my_blog_post reads as one.
3. Include the target keyword. If the page targets "url slug generator", the slug should contain those exact words.
4. Under 60 characters. Google truncates URLs in search results around 60–70 characters. Long slugs look messy in SERPs.
5. Strip stop words. "The", "of", "a", "an", "in", "on" usually don't add ranking value. "How to make a markdown table" → how-make-markdown-table.
6. No special characters. Only a–z, 0–9, and hyphens. Anything else gets URL-encoded into ugly hex.
7. Transliterate accents. café → cafe, São Paulo → sao-paulo. Otherwise the URL bar shows hex sequences.

Worked examples — five titles, five slugs

Title	Slug
10 Best Word Counters for Writers in 2026	best-word-counters-writers-2026
How Do I Convert Excel to Markdown Table?	convert-excel-markdown-table
The Complete Guide to URL Slug SEO	url-slug-seo-complete-guide
Café Culture in São Paulo: A Walking Tour	cafe-culture-sao-paulo-walking-tour
Why ChatGPT Output Doesn't Render Properly	chatgpt-output-not-rendering

Transliteration reference

The generator transliterates accented Latin characters automatically using Unicode NFD normalization. Reference table:

Accented	Transliterated
é, è, ê, ë	e
á, à, â, ä, ã	a
í, ì, î, ï	i
ó, ò, ô, ö, õ	o
ú, ù, û, ü	u
ñ	n
ç	c

URL slug best practices per platform

WordPress: Settings → Permalinks → Post name. Override the auto-generated slug on each post by editing the URL field beneath the title. WordPress's default slug generator keeps stop words, which most SEO practitioners strip manually.

Webflow: Each collection item has a "Slug" field. Webflow auto-generates from the title; override manually for SEO control. Webflow does not strip stop words by default.

Ghost: The slug is generated from the title and editable in the post sidebar. Ghost handles transliteration of accented characters automatically and is more aggressive about stop-word removal than WordPress.

Shopify: Each product page has a URL handle in the format /products/{handle}. Edit the handle in the product editor under "URL handle". Shopify lowercases automatically but doesn't strip stop words.

Notion: Notion-published pages use the title as the slug with limited control. For SEO-critical pages, publish through a static site generator like Astro, Eleventy, or Next.js where slug control is explicit.

URL slugs in the age of AI search

This part of slug SEO didn't exist three years ago. ChatGPT, Perplexity, Claude, and Gemini cite URLs as sources when generating answers. And they don't fully render every candidate page. They look at high-signal metadata: page title, meta description, sampled body content, and the URL itself. A URL slug that clearly states the page topic is more likely to be selected as a citation than one that doesn't. example.com/post-4729 tells an AI nothing. example.com/url-slug-seo-the-definitive-guide-2026 tells it everything in one glance.